Insights
Guides and explainers on picking a website builder that suits the site you have in mind, together with the sources we go to ourselves.
Latest news
Wix vs Framer in 2026: AI features, design control, and pricing compared
An agency’s detailed comparison lands where our verdict does. Framer for design control and Core Web Vitals, Wix for out-of-the-box features and ease.
AI website builders split into two camps: marketing sites and full-stack apps
The 2026 testing rounds make the divide official. Wix, Squarespace, and Framer generate marketing sites, while Lovable and friends generate working applications. Different tools, different buyers.
Independent test: 8 AI builders tried, 5 failed the real-world brief
A hands-on 2026 test confirms what we see too. AI drafts save real hours, but unedited generated sites share a recognizable sameness and generic copy.
Contrarian take: the best website builders of 2026, and why none of them are AI
A designer argues the editor you live in after the AI draft matters more than the generation gimmick. We largely agree. Judge builders on the editing, not the onboarding.
Website builder vs WordPress: the ownership question
Convenience against control, and the managed middle path most people miss. The decision in plain language.
The exit question: can you ever leave your builder?
Most builders cannot export a working site. What that means, who the exceptions are, and the two things you must always own.
AI builders in 2026: where the magic ends
The drafts are real time-savers, the sameness is real too. How to use the AI hour wisely, and the credit fine print to check.
What a website really costs per month, tier by tier
From $1.60 one-pagers to $29-plus-fees stores, including the costs the pricing pages forget to mention.
Online stores: compare the fees, not the subscriptions
Shopify, Square Online, and Ecwid compared. Why the transaction-fee line outweighs the plan price as soon as you actually sell.
Budget and one-pagers: sometimes $19 a year is enough website
Carrd, Strikingly, Hostinger, and WordPress.com. The honest budget end, without the upgrade pressure.
Google: the official SEO starter guide
What Google itself says a site needs to be found. Shorter and saner than most paid courses.
PageSpeed Insights: test any site’s real-world speed
Paste a URL (your builder’s demo site, for instance) and see the Core Web Vitals before you commit.
web.dev: performance and best practices from the Chrome team
The deeper technical layer behind page speed, for when you want to know why a site is slow.