Insights
Guides and explainers on picking a website builder that suits the site you have in mind, together with the sources we go to ourselves.
Website builder vs WordPress: the ownership question
Convenience against control, and the managed middle path most people miss. The decision in plain language.
The exit question: can you ever leave your builder?
Most builders cannot export a working site. What that means, who the exceptions are, and the two things you must always own.
AI builders in 2026: where the magic ends
The drafts are real time-savers, the sameness is real too. How to use the AI hour wisely, and the credit fine print to check.
What a website really costs per month, tier by tier
From $1.60 one-pagers to $29-plus-fees stores, including the costs the pricing pages forget to mention.
Online stores: compare the fees, not the subscriptions
Shopify, Square Online, and Ecwid compared. Why the transaction-fee line outweighs the plan price as soon as you actually sell.
Budget and one-pagers: sometimes $19 a year is enough website
Carrd, Strikingly, Hostinger, and WordPress.com. The honest budget end, without the upgrade pressure.
Google: the official SEO starter guide
What Google itself says a site needs to be found. Shorter and saner than most paid courses.
PageSpeed Insights: test any site’s real-world speed
Paste a URL (your builder’s demo site, for instance) and see the Core Web Vitals before you commit.
web.dev: performance and best practices from the Chrome team
The deeper technical layer behind page speed, for when you want to know why a site is slow.