Shopify vs Wix
The e-commerce question sets the dedicated commerce platform against the all-rounder’s store features. The answer hides in your ambitions, not the feature lists.
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ShopifyShopify
The e-commerce platform everything else gets compared to.
Wix
The everything-builder that meets you at your level.
Prices last checked on
| Feature | Shopify | Wix |
|---|---|---|
| Our score | 4.5 / 5 | 4.5 / 5 |
| Price | From $5/mo | From $17/mo |
| Free plan | No | No |
| Best for | Serious online stores | Most people, most sites |
| Category | Online stores | All-round builders |
| Provider | Shopify Inc. | Wix.com Ltd. |
| Visit Shopify | Visit Wix |
Our verdict
Shopify wins for stores that intend to grow. The checkout converts measurably better, payments and shipping integrate deeper, the app ecosystem covers every retail problem, and the platform scales from first sale to warehouse without replatforming. Wix wins for sites that also sell.
Think a restaurant with merch, a service business with a few products, or a creator selling digital goods, where Wix’s better content pages and lower total cost beat Shopify’s commerce depth you would not use. Here is the rule of thumb. If the store IS the business, take Shopify.
If the store is a feature of the site, take Wix.
“If the site exists to sell, this is the platform. The best checkout in the business, an app for every commerce problem, and infrastructure that survives Black Friday. You pay for it in subscription plus fees, and for pure content sites it is the wrong tool.”Editorial team, on Shopify
“The best all-rounder for most people. You get the easiest serious editor, an app market for everything, and AI generation that actually produces a usable first draft. Sites can get heavy and the upsells are constant, but no builder covers more ground this well.”Editorial team, on Wix
Frequently asked questions
Should I use Shopify or Wix for my online store?
If the store is the business, Shopify. The checkout converts measurably better, payments and shipping integrate deeper, and the platform scales from first sale to warehouse without replatforming. If the store is a feature of the site, like a restaurant with merch or a service business with a few products, Wix wins on better content pages and lower total cost.
What does Shopify cost compared to Wix?
Shopify Basic is $29 a month on annual billing, plus payment processing fees and an extra fee if you skip Shopify Payments. Wix Light is $17 a month and Core, the plan that accepts payments, is also $29. US dollars, last checked August 2026. Shopify also has a $5 Starter plan that sells through links and social without a full storefront.
Can I sell a few products without paying for Shopify?
Yes. Wix Core at $29 a month accepts payments and covers basic e-commerce inside a normal website, which is enough for a handful of products. Shopify Starter at $5 a month is the other cheap route. It sells through links and social posts, but there is no full storefront. Move to Shopify Basic when the catalogue and the growth are real.
Which is better for blogging and content pages?
Wix. Shopify is a commerce engine with a website attached, and its content pages and blog are serviceable rather than great. Wix builds better editorial pages and its app market fills the gaps around them. That is the whole trade in this duel. Shopify wins the checkout, Wix wins nearly everything surrounding it.