ShopifyShopify
Shopify Inc.
The e-commerce platform everything else gets compared to.
Shopify costs $29/mo for the Basic (annual) plan.
Price
From $29/mo
Last checked
October 18, 2026
Best for
Serious online stores
Category
Online stores
About Shopify
Shopify is not a website builder with a shop bolted on. It is a commerce engine with a website attached, and that ordering shows everywhere. The checkout converts better than anything self-hosted, payments, taxes, and shipping integrate natively, and the app store covers every retail edge case. Basic runs around $29 a month on annual billing (plus payment processing fees, and an extra fee if you skip Shopify Payments).
The old Starter plan is no longer available to new stores, so Basic is where a new shop starts. Content pages and blogs are serviceable rather than great. For a real store with growth plans, it is the safest infrastructure decision in this lineup.
Can you take your site with you?
Shopify lets you download the theme as a ZIP, but products, collections, menus, pages, blog posts and images are not in it and need their own exports. Read from Shopify’s own help pages. See the export and lock-in table for all 21 builders.
Builders with the same export answer
These builders scored partial in the same check, so on the way out they behave much like Shopify.
Shopify pricing
Shopify costs $29 per month, or $348 per year on the Basic (annual) plan. List prices on annual billing. Paying monthly usually costs more.
The plans we track for Shopify, with the yearly price next to the monthly one.
Basic (annual)
- Full online store
- Best-in-class checkout
- Plus payment fees
“If the site exists to sell, this is the platform. The best checkout in the business, an app for every commerce problem, and infrastructure that survives Black Friday. You pay for it in subscription plus fees, and for pure content sites it is the wrong tool.”Checked by our editorial team
Where to get it
From $29/mo
Sign up directly with the provider.
Some links on this site are affiliate links. Buy through one and a modest commission may come our way, without changing the price you pay.
Compare Shopify head-to-head
Questions about Shopify
More online store builders
View allCheck it yourself: archived copy of the Shopify pricing page.
Frequently asked questions
Who is behind Shopify?
Shopify is run by Shopify Inc. That is the name on your invoice, in the terms and in the company register, while the website itself shows only the brand. If you searched for the company name and landed here, you are in the right place.
Is there a Shopify discount?
We don't track Shopify coupon codes. The lowest cost is Basic (annual) at $29 a month.
Some links on this site are affiliate links. Buy through one and a modest commission may come our way, without changing the price you pay. Prices and plans can change at any time; always check current pricing with the provider.